Published on April 30th, 2008
This is a type design exercise I did while I was attending the Art Institute of Phoenix. It proved to be one of my favorite projects, so I decided to share it with you here.
Project | Typographically Represent a Cliché
To understand the expressive quality of words in a phrase and explore type as a graphical element.
Choose a common cliché such as “keep a stiff upper lip,” “smoke like a chimney” or “between the devil and the deep blue sea.” (Keep in mind that I am in the U.S. and these may not be clichés in your country). Typographically represent the cliché. You can create illustrations from the letter forms and use color if you choose. Avoid introducing other graphical elements—limit yourself to type.
500px x 300px
Here is the version I did for my designing with type class at the Art Institute of Phoenix. I later turned it into a magazine spread for a 10K run.
What do you think of it? Is there anything you would have done differently?