Subscribe by RSSbioTrekker Logo Design Sketches
Published on December 4th, 2007
When Ty Adams was getting ready to launch his bioTrekker campaign, he approached me for a logo. He wanted something with a clean look that represented sustainable energy and travel. His plan was to live and work in a diesel motorhome adorned with the bioTrekker logo while traveling the country to expand awareness of sustainable energy. For the last year, his coach has been powered by biodiesel and he has documented his travels on his website www.biotrekker.com.
After pouring through hordes of existing biodiesel logos and researching biodiesel, I sat down with my sketchpad and started the thumbnail process. Here are most of those sketches.
As you can see, I explored the idea of trekking, corn stalks, canola flowers, drops of biodiesel, sunflowers, the sun, nature in general and movement.
The combination of the drop of biodiesel with the compass rose opened the door to quite a bit more exploration.
I ended up presenting comps of 7, 32, 58 and 59 to the client. He asked me to explore the mark on 58 with the font of 7 more. Therefore, I came up with these:
What do you think of the final result? Do you like the concept behind it? Are there other ideas that you like better?
Wow, Karly. Beautiful work. I love to see designer sketches, and I think #49 is also a really cool logo idea.
I like the final you came up with very much, but wonder how the drop will read in black and white. If you can’t see that it’s yellow, do you think it may seem like a rain drop?
Thanks for sharing your process. It’s very inspiring.
Posted on December 6th, 2007 at 6:00 am
Thanks Leslie. I’ve wondered the same thing about the drop. However, I don’t think it is such a bad thing if someone mistakes it for a rain drop. After all, rain/water is essential for sustaining life, so it is a similar message.
Posted on December 6th, 2007 at 3:13 pm
[…] the article bioTrekker Logo Design Sketches designer Karley Barrett shows us her vast use of rough sketches for logo design development. She […]
Posted on April 19th, 2008 at 2:16 pm
Hi. Very good work. I didnt know sketchs is very important before psd tuts articles. But now I do. This blog very usefull for me. Thank you. Is there different sketches abot logo or other design items? Thanks again …
Posted on April 20th, 2008 at 11:04 pm
I like the logo but I don’t like the colors. To simple, not outstanding? You just use basic colors …
Posted on April 21st, 2008 at 12:45 am
Wow awesome! that gave me some inspiration to design my logos.
Spyece’s last blog post..Karen Mulder
Posted on April 21st, 2008 at 5:31 am
Cem,
Yes, I posted about my personal logo design sketches as well and will add more sketches in the future.
RubineBoy,
The colors were chosen for a reason. The drop is golden because it is the common color choice for biodiesel. The red was requested by the client and the cyan was chosen for its association with clean. Think of Windex or a clean body of water or the sky on a clear unpolluted day.
Spyece,
I am happy it inspired you. Thanks for stopping by.
Posted on April 21st, 2008 at 9:09 am
thanks for you article, it’s make me inspired…
Posted on May 21st, 2008 at 10:55 am
Hey,
This is a very cool article. Thank you for sharing it!
Posted on August 25th, 2008 at 12:16 pm
I u did like 60 designes or so and you never tried using the drop as an O i think the text you chose was more than enough for a logo all it needed was a drop as an O and better colors cuz the reason you are giving for the colors i respect but it doesn’t going to change the fact that they don’t look right
Posted on November 13th, 2008 at 7:56 am
oh wait i see you did use the drop as an o on #12
Posted on November 13th, 2008 at 7:57 am
[…] the article bioTrekker Logo Design Sketches, designer Karley Barrett shows us her vast use of rough sketches for logo design development. She […]
Posted on May 31st, 2009 at 1:42 pm