Published on December 4th, 2007
When Ty Adams was getting ready to launch his bioTrekker campaign, he approached me for a logo. He wanted something with a clean look that represented sustainable energy and travel. His plan was to live and work in a diesel motorhome adorned with the bioTrekker logo while traveling the country to expand awareness of sustainable energy. For the last year, his coach has been powered by biodiesel and he has documented his travels on his website www.biotrekker.com.
After pouring through hordes of existing biodiesel logos and researching biodiesel, I sat down with my sketchpad and started the thumbnail process. Here are most of those sketches.
As you can see, I explored the idea of trekking, corn stalks, canola flowers, drops of biodiesel, sunflowers, the sun, nature in general and movement.
The combination of the drop of biodiesel with the compass rose opened the door to quite a bit more exploration.
I ended up presenting comps of 7, 32, 58 and 59 to the client. He asked me to explore the mark on 58 with the font of 7 more. Therefore, I came up with these:
What do you think of the final result? Do you like the concept behind it? Are there other ideas that you like better?