2009 PDXLX Promo and Event Materials
Published on June 16th, 2008
For the third year in a row, the Portland Lindy Society asked me to design the materials for the Portland Lindy Exchange. The exchange is a huge swing dance event including about 35 hours of dancing, live bands, great venues and dancers from all over the world.
This year I designed the materials with a vaudeville flair. I searched all over the Internet looking for the perfect font and finally discovered Boston Truckstyle. I wanted a font with some flourish, but nothing too extreme. Boston Truckstyle has great options and beautifully simple finishing touches.




Evrim Icoz Photography took the photo in the flyer above at the 2008 Portland Lindy Exchange. I removed a bunch of people from the background for a cleaner look.
The whole job uses black and Pantone 877 metallic silver ink. I have been debating about whether or not I should create a fake metallic effect for the web banners and the header for their website. What do you think?
I’ve also designed materials for the event itself. I’m still working on a poster and the program. I will finalize both once bands and venues are locked down, probably sometime in December. However, I have already designed tickets to the late night dances and the shirts for the event.


The tickets will be hole-punched at the door so attendees can keep them as a souvenir if they choose. Both the promotional and event shirts will be printed on several different shirt styles to appeal to different tastes.
What do you think of my designs? Would you change anything?

Sweet! I like the font, and I really like the shades you used on the text in the late night ticket and the first poster.
I don’t think you need to add any metal effects.
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Posted on June 16th, 2008 at 7:10 pm
I think this is great… love the mix of the swashes and swirls with the rather more substantial typeface! I don’t think you need the metallic effects either. Too much!
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Posted on June 16th, 2008 at 7:59 pm
Love the “cut” in the flyer, that you placed to photo above the illustrational work. Nicely done!
Didn’t like the first swing flyers you did too much, but this one really looks good. I want a hole punched ticket!
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Posted on June 17th, 2008 at 2:32 am
Wow! I particularly love those banners and the ticket. Really, really nice work!
Posted on June 20th, 2008 at 12:56 pm
I love the overall style and the font you chose. It captures the old timey feel, but still seems modern with the color choice. For some reason, I keep thinking the swirl on the t-shirt is a lasso…but I really like it.
Posted on June 24th, 2008 at 1:07 pm