2009 PDXLX Promo and Event Materials

Published on June 16th, 2008

For the third year in a row, the Portland Lindy Society asked me to design the materials for the Portland Lindy Exchange. The exchange is a huge swing dance event including about 35 hours of dancing, live bands, great venues and dancers from all over the world.

This year I designed the materials with a vaudeville flair. I searched all over the Internet looking for the perfect font and finally discovered Boston Truckstyle. I wanted a font with some flourish, but nothing too extreme. Boston Truckstyle has great options and beautifully simple finishing touches.

2009 Portland Lindy Exchange Promotional Flyer Design
2009 Portland Lindy Exchange Forum Signature Banner
2009 Portland Lindy Exchange Banner for lindyexchange.com
2009 Portland Lindy Exchange Promotional Shirt

Evrim Icoz Photography took the photo in the flyer above at the 2008 Portland Lindy Exchange. I removed a bunch of people from the background for a cleaner look.

The whole job uses black and Pantone 877 metallic silver ink. I have been debating about whether or not I should create a fake metallic effect for the web banners and the header for their website. What do you think?

I’ve also designed materials for the event itself. I’m still working on a poster and the program. I will finalize both once bands and venues are locked down, probably sometime in December. However, I have already designed tickets to the late night dances and the shirts for the event.

2009 Portland Lindy Exchange Late Night Ticket Design
2009 Portland Lindy Exchange Event Shirt Design

The tickets will be hole-punched at the door so attendees can keep them as a souvenir if they choose. Both the promotional and event shirts will be printed on several different shirt styles to appeal to different tastes.

What do you think of my designs? Would you change anything?

You might also be interested in reading the following blog entries:

5 Excellent Responses to “2009 PDXLX Promo and Event Materials”

  1. kristarella said:

    Sweet! I like the font, and I really like the shades you used on the text in the late night ticket and the first poster.

    I don’t think you need to add any metal effects.

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  2. freddygirl said:

    I think this is great… love the mix of the swashes and swirls with the rather more substantial typeface! I don’t think you need the metallic effects either. Too much!

    freddygirl’s last blog post..give us a kiss, love


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  3. Manuel, Æstheticrew said:

    Love the “cut” in the flyer, that you placed to photo above the illustrational work. Nicely done!

    Didn’t like the first swing flyers you did too much, but this one really looks good. I want a hole punched ticket! :)
    Manuel, Æstheticrew’s last blog post..“37signals” Startup School Speech


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  4. Alec said:

    Wow! I particularly love those banners and the ticket. Really, really nice work!


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  5. Kathryn said:

    I love the overall style and the font you chose. It captures the old timey feel, but still seems modern with the color choice. For some reason, I keep thinking the swirl on the t-shirt is a lasso…but I really like it.


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What are your thoughts?