At Monaco, I constantly design rally applications. An RV rally is a gathering of coach owners for a few days of entertainment, RV related vendors, and time to socialize with each other.

Every rally has its own theme, though the event rarely sticks to the theme. My latest application calls the event a masquerade ball. I tend to laugh when I look at the entertainment they booked — an impressionist, a comedic singer, and the Four Preps. I wonder where the masquerade ball falls into the event. Which of these acts will they be getting dressed up for and waltzing around the room?

All that aside, Monaco club events had a very specific idea for the look of their application. So specific, they predesigned it for me before they asked me to design it. Here is what I received from them:

The masks were straight forward, but I had to get some clarification from them on what all the other geometric shapes were. I kept wondering why there was a picket fence going across the top. It turns out that was their interpretation of Venetian architecture. After researching a bit, I discovered it was supposed to be the Doge’s Palace in Venice.

When it came down to it, they wanted a mask and Venetian architecture. Here is my version. The flowers in the top right corner were clipped from a mask and the Doge’s Palace appears screened back behind the text.

This appears as a spread in all four of Monaco’s magazines. I also did a single page version without the entertainment for them to print and distribute at other RV events.

What do you think?

Filed under: Graphic Design || 1 Excellent Comment

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Filed under: Graphic Design, Marketing || 4 Excellent Comments