“Design is thinking made visual.” Saul Bass

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Type Exercise: Designing a Cliché

Published on April 30, 2008

This is a type design exercise I did while I was attending the Art Institute of Phoenix. It proved to be one of my favorite projects, so I decided to share it with you here.

Project | Typographically Represent a Cliché

Purpose

To understand the expressive quality of words in a phrase and explore type as[...]

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